In the age of the internet, you might find yourself clicking ‘reply’, typing up a quick response, and hitting ‘send’ without giving so much as a thought about what you’ve just written. But experts agree that your e-mail behavior has the potential to sabotage your reputation both personally and professionally. Email is also the source of a lot of miscommunication. whatever the issues, an understanding of email etiquette can eliminate or reduce most issues related to digital communication.

Module 1:

– Course overview.

– Why good writing pays off.

– Putting the reader first.

– Having a clear objective.

Module 2:

– Planning email and longer documents.

– Why even email needs planning.

– Clarity of thought.

– Assembling the facts.

– Making the information flow

– Meeting (all) reader’s needs

– Making it logical for them.

– Persuasive writing.

– Four steps to building a persuasive case.

– Getting the reader to take (the right) action.

Module 3:

– Improving readability.

– Reader-centered writing

– Make your writing active

– Writing in plain english

– Structuring your sentences for easy reading.

Module 4:

– Email dos and dont’s

– Confident grammar

– Perfect Punctuation.